In order for advertisement to be successful, it must be eye-catching and be experienced in its entirety. This is where the problem lies: The desired target group usually has little or no time to completely perceive the message which is to be conveyed by most advertising media.
You therefore usually find successful advertisement on advertisement media which are a) extraordinary, b) can be used exclusively and c) have been specifically selected for the target group. The baggage claim carousel at the airport is such a medium: On a daily basis an endless number of economically highly educated business and private passengers await their luggage. Good-humoured, relaxed and open – and standing in front of an active medium.