An airport, as a gateway to the world, offers every advertiser a wide range of opportunities for successful communication. It is the meeting point of financially strong target groups from around the world – from business-flyers to long-range travellers. The question is: How can one address a certain target group – what is the best possible way to select between visitors and travellers?
Simple: By placing the advert in the arrivals hall - between gangway and customs control. This is where the baggage carousel offers unique possibilities: All travelling personnel who have handed in their luggagge surge towards „their“ baggage carousel and wait for up to 20 minutes, thankful for any form of distraction.